PostSlick
Analytics

Guide: measure what matters across networks

Choose comparable metrics, handle gaps honestly, and turn analysis into next month's plan.

PostSlick Team · Updated for launch · 9 min read

Pick metrics that compare

Reach, engagement and follower growth exist in some form on every supported network, which makes them the backbone of a cross-network view. Network-specific metrics belong in the detail sections, not the headline.

Be honest about gaps

Where a network does not expose a metric, say so. Marking a figure unavailable is more useful than an estimate nobody can reproduce.

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Use your own timing data

Best-time-to-post guidance is only meaningful when it comes from your own published history. Treat it as a starting hypothesis and check it against the next period.

Close the loop

Finish each review with two or three changes to the next month's plan — a format to repeat, a cadence to adjust, a network to reduce. Then schedule those changes on the calendar immediately.

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