Reporting that people actually read
What to include in a monthly social report, what to leave out, and why scheduled delivery beats a shared folder.
PostSlick Team · Published on launch · 7 min read
Write for the person who never logs in
A report is for someone who will not open the product. That rules out screenshots of dashboards and rules in a short summary of what changed and what you are doing next.
What belongs in it
Reach and engagement per network, the posts that performed, audience growth, and a period comparison. Anything a network does not expose should be marked unavailable rather than estimated — a number nobody can source undermines the rest of the report.
See it in the product
Connect an account and try the workflow this post describes.
Schedule the delivery
Reports that arrive get read. Set a cadence, pick the format, and let the report land in the recipient's inbox as a PDF or CSV instead of asking them to visit a folder.
Keep going
Read next
- One calendar, many networks: planning a month you can actually keepWhy a shared visual calendar beats a spreadsheet, and how to batch a month of content without burning a week.Publishing · 6 min read
- Guide: measure what matters across networksChoose comparable metrics, handle gaps honestly, and turn analysis into next month's plan.Analytics · 9 min read
Bring every channel into one workspace
Connect your accounts, plan the month, and keep publishing, conversations and reporting in the same place.