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Notes on running social media properly
Short, practical pieces on planning, publishing, replying and reporting — no growth hacks.
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- One calendar, many networks: planning a month you can actually keepWhy a shared visual calendar beats a spreadsheet, and how to batch a month of content without burning a week.Publishing · 6 min read
- Per-network copy without doing the work five timesCaption limits, media rules and link handling differ per network. Here is a workflow that respects that without duplicating effort.Publishing · 5 min read
- Reporting that people actually readWhat to include in a monthly social report, what to leave out, and why scheduled delivery beats a shared folder.Analytics · 7 min read
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